Michael Jordan, Carsten Koerl, and Jason Robins to Headline SBC Summit 2026 Leadership Keynote

Lisbon, Portugal — The SBC Summit 2026 is set to deliver one of the most anticipated leadership discussions in the European sports business landscape, featuring basketball legend Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board Jason Robins. The session, hosted by former Sky Sports News presenter Kirsty Gallacher, will explore the intersection of sports, technology, and fan engagement.

The keynote, titled “Leadership in Sports Business”, will take place on Tuesday, 29 September, marking the opening day of SBC Summit 2026. The panel will delve into the evolution of sports, media, and data-driven industries, with each speaker offering unique insights from their respective domains—Michael Jordan through performance and legacy, Carsten Koerl through technological innovation, and Jason Robins through business scalability and disruption.

A key focus of the discussion will be the growing synergy between sports betting and iGaming, highlighting how these sectors are increasingly collaborating. The panelists will also address broader leadership challenges, including building global businesses at scale, decision-making under pressure, and navigating rapid changes in sports and technology markets.

Rasmus Sojmark, CEO and founder of SBC, emphasized the significance of the session, stating: “This is the kind of conversation that transcends our industry. To have Michael Jordan, Carsten Koerl, and Jason Robins on stage together is something truly special. These individuals have each changed the way people engage with sports and business in completely different ways—through performance, technology, innovation, and vision. Bringing them together at SBC Summit reflects both the scale of where this industry is today and where it is heading.”

SBC Summit 2026 is expected to attract over 40,000 industry professionals from sectors including sports, betting, gaming, payments, marketing, affiliation, technology, and media. Further details about the keynote, including timing and access for attendees, will be announced in the coming months. For more information, visit the SBC Summit website.