Midnite Extends Southampton FC Deal, Introduces ‘2UP’ Fan Prize for 2026/27 Season

Midnite has announced an extension of its partnership with Southampton FC for the 2026/27 season, solidifying its role as the club’s Official Training Kit partner and back-of-shirt sponsor. The deal builds on the success of their inaugural collaboration in 2025/26, which included innovative fan activations like the ‘Midnite Express’ away travel initiative, a commemorative tifo celebrating Southampton’s 50-year FA Cup legacy, and exclusive hospitality experiences through the ‘Ticket Treats’ campaign.

For the upcoming season, Midnite is rolling out a new fan-centric initiative called ‘2UP.’ Under this program, if Southampton FC secures a two-goal lead in any home league match, one lucky fan will win the prize pot. The company revealed that the pot grows by £1,000 each week it remains unclaimed, adding excitement for supporters. Last season, the Saints achieved a two-goal home lead on six occasions, hinting at potential winners in the 2026/27 campaign.

Greg Baker, Chief Revenue Officer of Southampton FC, expressed enthusiasm for the continued partnership, stating:

“We’re delighted to continue our partnership with Midnite after a successful first season together. They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel, or fan competitions, and we’re excited to see that continue this season. The launch of ‘2UP’ is another fantastic example of that commitment, and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Head of Brand Marketing at Midnite, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year. During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express to commissioning the club’s commemorative FA Cup tifo, our aim has always been to add something extra for Saints fans. With ‘2UP,’ we’re pleased to introduce a new way for fans to engage with the club, offering a chance to win prize money if Southampton takes a two-goal lead at home.”