Midnite Becomes Middlesbrough FC’s Principal Partner for Landmark 150th Season Campaign

Midnite has secured a landmark partnership with Middlesbrough FC, becoming the club’s principal partner and front-of-shirt sponsor for the 2026/27 season. This historic deal aligns with Middlesbrough’s celebration of its 150th anniversary, marking a significant milestone for the club.

The partnership was officially announced during a fan activation event at Riverside Stadium on Thursday, July 9, titled ‘This Season’s On Us.’ Fans were treated to prizes including 2026/27 season tickets, match tickets, club shirts, and £25 shop vouchers, contingent on completing a football trivia challenge and skill test.

Former Middlesbrough FC players Craig Hignett and David Wheater attended the event, adding excitement as they took bonus attempts for fans who missed out on winning prizes. Wheater, in particular, delivered standout performances, allowing fans to secure season tickets and other rewards.

‘Middlesbrough have a storied history, and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary,’ said Andrew Mook, Head of Brand Marketing at Midnite.

‘It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation. We hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets. We can’t wait to get to Riverside Stadium in August to kick off a new season, and we’re excited to say that we have plenty of new and captivating campaigns planned.’

Lee Fryett, Middlesbrough FC’s Chief Commercial Officer, echoed the excitement, stating:

‘We’re delighted to welcome Midnite as our new Principal Partner. We’re looking forward to working closely with them to develop engaging campaigns, content, and unique experiences that bring our fans even closer to the club. We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.’