Are you tired of placing bets with low odds and minimal returns? Here are our free daily high odds tips, predictions and underdog picks from our experts in all sports! Bet Smart, Bet Big: A Guide to High Odds Betting Success!
If you’re seeking higher risks and potentially greater rewards, then mastering the art of high odds betting may be the ticket to success. In this article, our high odds tipsters offer you the best high odds prediction, betting tips and underdog tips. We will delve into the world of high odds betting and provide you with valuable tips and strategies to help you come out on top. High odds betting involves wagering on outcomes with lower probabilities but higher payouts.
High odds betting offers the thrill of backing underdogs, chasing those big payouts, and defying expectations. It’s not just about luck—it’s about strategy, research, and knowing when to bet on the underdogs. In this guide, we’ll break down how to tackle high odds betting like a pro. We’ll share key tips and predictions with high odds, help you build a solid high odds betting strategy, and show you how to find value in those elusive higher odds. At MrBet247, we pride ourselves on being the best high odds prediction site in the market, and we’re here to help you elevate your betting game.
While it’s true that the risks are higher, the potential rewards can be substantial. However, it takes skill and a deep understanding of the game or sport you’re betting on to make intelligent decisions. In this guide, we’ll explore various strategies to give yourself an edge, such as analyzing statistics, researching underdogs, and capitalizing on emotional biases. We’ll also provide tips on bankroll management and how to prevent common pitfalls. So, whether you’re a seasoned bettor looking to up your game or a beginner intrigued by the allure of high odds prediction, this article will equip you with the knowledge and strategies to navigate this exciting world and increase your chances of success. Get ready to break free from the ordinary and embrace the thrill of high odds betting tips, picks and underdog prediction.
High odds prediction, tips and underdog picks of the day
Date | Sport | Competition | Match | Prediction | Bet Type | Odds | ||||
---|---|---|---|---|---|---|---|---|---|---|
15-Aug | Football | France Ligue 1 | Rennes - Marseille | 2 | 1X2 | 1.9 | 1.90 | weekday | Previous | |
15-Aug | Football | Belgium | Oud-Haverle Leuven - Genk | 2 | 1X2 | 1.9 | 1.90 | weekday | Previous | |
15-Aug | Football | Belgium | Oud-Haverle Leuven - Genk | BTTS NO | BTTS | 2.2 | 2.20 | weekday | Previous | |
15-Aug | Football | German DFB Cup Pokal | Arminia Bielefeld - Werder Bremen | BTTS YES | BTTS | 1.65 | 1.65 | weekday | Previous | |
15-Aug | Football | German DFB Cup Pokal | Arminia Bielefeld - Werder Bremen | 1 | 1X2 | bomb | 2.55 | 2.55 | weekday | Previous |
15-Aug | Football | Premier League | Liveprool - Bournemouth | 1 | 1X2 | banker | 1.25 | 1.25 | weekday | Previous |
15-Aug | Football | Premier League | Liveprool - Bournemouth | 1 to nil | Win to nil | 2.25 | 2.25 | weekday | Previous | |
15-Aug | Football | Spain LaLiga | Villarreal - Oviedo | 1 | 1X2 | 1.4 | 1.40 | weekday | Previous | |
15-Aug | Football | Spain LaLiga | Villarreal - Oviedo | BTTS YES | BTTS | 2.2 | 2.20 | weekday | Previous | |
15-Aug | Football | Premier League | Liveprool - Bournemouth | Tyler Adams | Yellow Card | bomb | 4.3 | 4.30 | weekday | Previous |
16-Aug | Football | Spain LaLiga | Mallorca - Barcelona | 2 | 1X2 | 1.55 | 1.55 | Weekend | Previous | |
16-Aug | Football | Premier League | Aston Villa - Newcastle | BTTS YES | BTTS | 1.5 | 1.50 | Weekend | Previous | |
16-Aug | Football | Premier League | Aston Villa - Newcastle | X | 1X2 | Draw | 3.65 | 3.65 | Weekend | Previous |
16-Aug | Football | German DFB Cup Pokal | Hansa Rostock - Hoffenheim | 2 | 1X2 | 1.6 | 1.60 | Weekend | Previous | |
16-Aug | Football | German DFB Cup Pokal | Hansa Rostock - Hoffenheim | Under 3.5 | Under/Over 3.5 | 1.5 | 1.50 | Weekend | Previous | |
16-Aug | Football | German DFB Cup Pokal | Sandhausen - RB Leipzig | BTTS NO | BTTS | 1.75 | 1.75 | Weekend | Previous | |
16-Aug | Football | German DFB Cup Pokal | Sandhausen - RB Leipzig | 2 to nil | Win to nil | 1.9 | 1.90 | Weekend | Previous | |
16-Aug | Football | Premier League | Brighton - Fulham | 1 | 1X2 | 1.8 | 1.80 | Weekend | Previous | |
16-Aug | Football | Premier League | Brighton - Fulham | Under 2.5 | Under/Over 2.5 | 2.1 | 2.10 | Weekend | Previous | |
16-Aug | Football | France Ligue 1 | Lens - Lyon | Under 3.5 | Under/Over 3.5 | 1.45 | 1.45 | Weekend | Previous | |
16-Aug | Football | France Ligue 1 | Lens - Lyon | 1 | 1X2 | 2.3 | 2.30 | Weekend | Previous | |
16-Aug | Football | German DFL Super Cup | Stuttgart - Bayern Munich | BTTS YES | BTTS | 1.55 | 1.55 | Weekend | Previous | |
16-Aug | Football | German DFL Super Cup | Stuttgart - Bayern Munich | 2 (-1) | Handicap | 2.3 | 2.30 | Weekend | Previous | |
16-Aug | Football | Belgium | Union Saint-Gilloise - Standard Liege | 1 | 1X2 | 1.3 | 1.30 | Weekend | Previous | |
16-Aug | Football | Belgium | Union Saint-Gilloise - Standard Liege | BTTS YES | BTTS | 2.1 | 2.10 | Weekend | Previous | |
16-Aug | Football | France Ligue 1 | Nice - Toulouse | 1 | 1X2 | 2.05 | 2.05 | Weekend | Previous | |
16-Aug | Football | France Ligue 1 | Nice - Toulouse | 1X | Double Chance | 1.3 | 1.30 | Weekend | Previous | |
16-Aug | Football | Premier League | Brighton - Fulham | 2/1 | HT/FT | bomb | 33 | 33.00 | Weekend | Previous |
16-Aug | Football | Premier League | Sunderland - West Ham | X/2 | HT/FT | bomb | 6 | 6.00 | Weekend | Previous |
16-Aug | Football | Premier League | Tottenham - Burnley | X/1 | HT/FT | bomb | 4.5 | 4.50 | Weekend | Previous |
16-Aug | Football | Spain LaLiga | Valencia - Real Sociedad | 2/X | HT/FT | bomb | 13 | 13.00 | Weekend | Previous |
16-Aug | eSports | DOTA2 | L1ga Team - Kalmychata | 1 | 1X2 | 1.45 | 1.45 | Weekend | Previous | |
16-Aug | eSports | DOTA2 | Team Yandex - Aim Possible | 1 | 1X2 | 1.1 | 1.10 | Weekend | Previous | |
17-Aug | Football | Portugal | Sporting Lisbon - Arouca | 1 (-1) | Handicap | 1.65 | 1.65 | Weekend | Previous | |
17-Aug | Football | German DFB Cup Pokal | Jahn Regensburg - Koln | 2 | 1X2 | 1.6 | 1.60 | Weekend | Previous | |
17-Aug | Football | German DFB Cup Pokal | Jahn Regensburg - Koln | Under 2.5 | Under/Over 2.5 | 2 | 2.00 | Weekend | Previous | |
17-Aug | Football | German DFB Cup Pokal | Lokomotive Leipzig - Schalke | 2 | 1X2 | 1.65 | 1.65 | Weekend | Previous | |
17-Aug | Football | German DFB Cup Pokal | Lokomotive Leipzig - Schalke | 2 (-1) | Handicap | 2.7 | 2.70 | Weekend | Previous | |
17-Aug | Football | Austria | LASK Linz - Austria Wien | 1X | Double Chance | 1.5 | 1.50 | Weekend | Previous | |
17-Aug | Football | Austria | LASK Linz - Austria Wien | X | 1X2 | Draw | 3.3 | 3.30 | Weekend | Previous |
17-Aug | Football | Spain LaLiga | Athletic Bilbao - Sevilla | Under 2.5 | Under/Over 2.5 | 1.7 | 1.70 | Weekend | Previous | |
17-Aug | Football | Spain LaLiga | Athletic Bilbao - Sevilla | X | 1X2 | Draw | 3.7 | 3.70 | Weekend | Previous |
17-Aug | Football | France Ligue 1 | Nantes - Paris Saint-Germain | 2 | 1X2 | 1.3 | 1.30 | Weekend | Previous | |
17-Aug | Football | France Ligue 1 | Nantes - Paris Saint-Germain | Over 3.5 | Under/Over 3.5 | 2.1 | 2.10 | Weekend | Previous | |
17-Aug | Football | Coppa Italia | Milan - Bari | 1 (-1) | Handicap | 1.55 | 1.55 | Weekend | Previous | |
17-Aug | Football | Coppa Italia | Milan - Bari | Over 3.5 | Under/Over 3.5 | 2.2 | 2.20 | Weekend | Previous | |
17-Aug | Football | Spain LaLiga | Espanyol - Atletico Madrid | Under 3.5 | Under/Over 3.5 | 1.25 | 1.25 | Weekend | Previous | |
17-Aug | Football | Spain LaLiga | Espanyol - Atletico Madrid | X | 1X2 | Draw | 4.1 | 4.10 | Weekend | Previous |
17-Aug | Football | Premier League | Chelsea - Crystal Palace | 1/1 | HT/FT | bomb | BET | Weekend | Previous | |
17-Aug | Football | Spain LaLiga | Celta - Getafe | 1/1 | HT/FT | bomb | BET | Weekend | Previous | |
17-Aug | Football | Spain LaLiga | Athletic Bilbao - Sevilla | 1/1 | HT/FT | bomb | BET | Weekend | Previous | |
17-Aug | Football | Spain LaLiga | Espanyol - Atletico Madrid | 2/2 | HT/FT | bomb | BET | Weekend | Previous | |
17-Aug | Football | France Ligue 1 | Brest - Lille | 2/2 | HT/FT | bomb | BET | Weekend | Previous | |
17-Aug | Football | France Ligue 1 | Angers - Paris FC | 2/2 | HT/FT | bomb | BET | Weekend | Previous | |
17-Aug | Football | Spain LaLiga | Auxerre - Lorient | X/1 | HT/FT | bomb | BET | Weekend | Previous | |
18-Aug | Football | German DFB Cup Pokal | Preussen Munster - Hertha Berlin | X2 | Double Chance | 1.35 | 1.35 | weekday | Previous | |
18-Aug | Football | German DFB Cup Pokal | Preussen Munster - Hertha Berlin | X | 1X2 | Draw | 3.45 | 3.45 | weekday | Previous |
18-Aug | Football | German DFB Cup Pokal | Dynamo Dresden - Mainz | 2 | 1X2 | 1.9 | 1.90 | weekday | Previous | |
18-Aug | Football | German DFB Cup Pokal | Dynamo Dresden - Mainz | Under 3.5 | Under/Over 3.5 | 1.35 | 1.35 | weekday | Previous | |
18-Aug | Football | German DFB Cup Pokal | Rot-Weiss Essen - Borussia Dortmund | 2 | 1X2 | banker | 1.3 | 1.30 | weekday | Previous |
18-Aug | Football | German DFB Cup Pokal | Rot-Weiss Essen - Borussia Dortmund | Over 3.5 | Under/Over 3.5 | 2.3 | 2.30 | weekday | Previous | |
19-Aug | Football | Spain LaLiga | Real Madrid - Osasuna | 1 | 1X2 | 1.3 | 1.30 | weekday | Previous | |
19-Aug | Football | Spain LaLiga | Real Madrid - Osasuna | 1 (-2) | Handicap | bomb | 2.6 | 2.60 | weekday | Previous |
20-Aug | eSports | Valorant | KOI Acanemy - DNSTY | 1 | 1X2 | 1.65 | 1.65 | weekday | Previous | |
20-Aug | eSports | Valorant | Xypto - NAOS | 2 | 1X2 | 1.55 | 1.55 | weekday | Previous | |
20-Aug | eSports | Valorant | Bilibili Gaming - TYLOO | 1 | 1X2 | 1.4 | 1.40 | weekday | Previous | |
21-Aug | eSports | LoL | A One Man Army - Myth Esports | 2 | 1X2 | 1.3 | 1.30 | weekday | Previous | |
21-Aug | eSports | LoL | JD Gaming - Bilibili Gaming | 2 | 1X2 | 1.3 | 1.30 | weekday | Previous | |
21-Aug | eSports | LoL | Los Ratones - Rich Gang | 1 | 1X2 | banker | 1.05 | 1.05 | weekday | Previous |
21-Aug | eSports | LoL | Ultra Prime - Edward Gaming | 2 | 1X2 | banker | 1.1 | 1.10 | weekday | Previous |
21-Aug | eSports | Valorant | Team NKT - Full Sense | 2 | 1X2 | 1.4 | 1.40 | weekday | Previous | |
21-Aug | eSports | Valorant | Fancy United - Sharper Esport | 1 | 1X2 | 1.65 | 1.65 | weekday | Previous | |
23-Aug | eSports | LoL | Disguised - Dignitas | 2 | 1X2 | 1.7 | 1.70 | Weekend | Previous | |
23-Aug | eSports | LoL | Loud - Fluxo W7M | 1 | 1X2 | banker | 1.1 | 1.10 | Weekend | Previous |
24-Aug | eSports | LoL | Isurus - Leviathan | 1 | 1X2 | 1.7 | 1.70 | Weekend | Previous | |
28-Aug | eSports | LoL | aNc Legends - Zena Esports | 2 | 1X2 | 1.2 | 1.20 | weekday | Previous | |
29-Aug | eSports | LoL | Colossal Gaming - Gmblrs Esport | 1 | 1X2 | 1.5 | 1.50 | weekday | Previous | |
30-Aug | eSports | LoL | Detonation FocusMe Academy - QT Dig | 2 | 1X2 | 1.1 | 1.10 | Weekend | Previous | |
9-Oct | Football | USA MLS | Los Angeles FC - Toronto | 1 | 1X2 | 1.85 | 1.85 | weekday | Previous | |
9-Oct | Football | USA MLS | Los Angeles FC - Toronto | Under 2.5 | Under/Over 2.5 | 1.7 | 1.70 | weekday | Previous |
Our most recent high odds successful picks
How Bookmakers Calculate Odds: Understanding Fair Odds vs. Real Odds
Bookmakers are experts at setting odds to ensure that, no matter the outcome, they make a profit. But how exactly do they calculate these odds? At its core, bookmakers assess the likelihood of a particular event happening—whether it’s a team winning, a player scoring, or the total points in a game—and translate that probability into odds.
Let’s start by explaining what odds are and how bookmakers calculate them. Simply put, odds are the result of a calculation that predicts the likelihood of a particular event outcome. This could be anything from a single game to an entire season. Bookmakers use a probability-based approach, factoring in various elements such as team strength, injuries, head-to-head records, home advantage, pitch conditions, current standings, and past performances.
This data is used to calculate the odds with a formula like this:
Betting odds = 100 / probability of event X
For example, if the predicted probability of an event is 20%, the calculated odds would be 5.00.
However, it’s not quite that simple in practice. There are actually two types of odds that can differ and affect your betting decisions. Don’t worry, we’ll explain both of them with a clear example. These odds represent how much you stand to win relative to your stake. However, there’s a key distinction between what we call “fair odds” and “real odds.”
The Basics: How Odds Are Set
Bookies use a combination of statistical models, historical data, and expert insights to calculate the probability of an outcome. Once the probability is determined, they convert it into odds. For example, if a team is deemed to have a 50% chance of winning, the fair odds would be 2.00 in decimal format (1 divided by 0.50). However, this is where the distinction between fair odds and real odds comes into play.
Fair Odds vs. Real Odds
Fair Odds represent the true probability of an outcome without any profit margin for the bookmaker. These are the theoretical odds you’d see if the bookmaker wasn’t trying to make money. In the example above, with a 50% chance of winning, the fair odds would be 2.00.
Real Odds, on the other hand, are what you actually see offered by the bookmaker. To ensure they turn a profit, bookmakers build in a margin—often called the “vig” or “overround.” This margin slightly reduces the odds they offer compared to the fair odds, tilting the balance in their favor. So instead of offering 2.00 for a 50% probability, they might offer 1.90. This small difference ensures that, over the long term, the bookmaker stays profitable regardless of the outcome.
Real betting odds are always lower than fair odds, but you only see the real odds, without knowing what the fair odds might be.
When placing high odds bets, it’s crucial to avoid common mistakes. One of the biggest errors is adding too many games to a single betting slip. While the odds may skyrocket and seem tempting, the more games you add, the smaller your chances of winning. Be smart and cautious with your high odds bets—every extra game increases the risk of something going wrong.
A better strategy is to focus on a single tip and bet a small portion of your bankroll. From our experience, this approach works well, especially since our betting tips are based on reliable information and have a strong track record of success.
Why the Difference Matters
Understanding the difference between fair odds and real odds can help you spot value in the market. If you can find odds closer to the fair value or better, you might have a stronger bet. Bookmakers use their margin to protect themselves, but savvy bettors who can identify when real odds are more favorable than expected can gain an edge.
In the end, knowing how bookmakers calculate odds—and understanding the margin they factor in—can help you make more informed bets and spot opportunities where you’re getting closer to the fair odds.
Understanding High Odds Betting
So, What Are High Odds Bets? In simple terms, high odds bets involve backing outcomes that are less likely to happen—at least according to the bookmakers. You’re betting on an underdog or an unlikely scenario, which means you get a bigger payout if your bet wins. While these bets are riskier, the potential rewards are higher. Think about that last-minute goal from an unranked team—high odds bets capitalize on these unpredictable moments. Here our experts offer free daily high odds tips and in this prediction page you’ll find underdogs with real winning chances, as well as major opportunities on HT/FT bets which have usually high odds, horse racing tips, correct score tips, anytime goalscorer tips, win to nil predictions, handicap tips, even some extreme Under/Over picks!
Bet on the Underdogs? Really? Yes! Betting on the underdog isn’t just for dreamers; it’s for smart bettors who see value where others don’t. The beauty of big odds predict strategies is that even if you don’t win every time, you can still come out on top thanks to the bigger payouts. Whether it’s X predictions for a draw or picking a team that’s been overlooked, high odds bets open up a whole new world of possibilities.
The Advantages of High Odds Betting
Higher Odds, Bigger Rewards! One of the most obvious benefits of high odds betting is the potential for bigger rewards. Let’s be honest—hitting a bet with high odds feels like hitting the jackpot. But it’s not just about the thrill. Even if you win fewer bets, the large payouts can make up for your losses over time. With the right high odds tips and strategy, you don’t have to win every time to come out ahead.
Diversify Your Betting Portfolio. High odds betting allows you to mix things up and diversify your betting approach. Instead of always going for the safe bets, you can throw in some high odds predictions to keep things interesting. These bets offer a different kind of excitement and give you more ways to win big. We at MrBet247 believe in taking calculated risks, and with our high odds betting tips today, you can do the same.
Common Misconceptions About High Odds Betting
Are High Odds Better? Not always! A common misconception is that high odds are always better. While they do offer the potential for higher payouts, that doesn’t mean they are a guaranteed path to success. High odds often represent riskier outcomes, and it’s crucial to balance those risks with smart decision-making. Don’t just chase higher odds for the sake of it—back your bets with solid research and analysis.
High Odds = Low Chance? Again, not always. Many think high odds mean a low chance of winning, but that’s not entirely true. Sometimes, bookmakers overestimate favorites and undervalue underdogs, creating opportunities for savvy bettors to take advantage. That’s where your own research and analysis come into play. It’s all about finding value in bets with high odds that might not be as risky as they appear.
Research and Analysis: Key Factors to Consider
Key Metrics and Trends: Research is the backbone of successful high odds betting. Dig into team stats, head-to-head results, injuries, and recent form. For example, a favorite might be struggling with injuries, making an underdog more likely to cause an upset. At MrBet247, we offer free tips with high odds, but remember, doing your own homework is key to finding value.
Line Movements and Market Sentiment: Pay close attention to how odds change leading up to an event. Significant line movements can indicate where the smart money is going. If the odds for a high odds prediction suddenly shorten, it might be a sign that sharps are backing the underdog. Following these trends can help you identify high odds betting opportunities before the market fully adjusts.
Money Management: Protecting Your Bankroll
Smart Betting = Long-Term Success! Managing your bankroll is critical when it comes to high odds betting. High odds bets are riskier by nature, and you’re not going to win every time. That’s why it’s important to keep your stakes small and avoid putting too much of your bankroll on a single bet. Stick to a percentage of your bankroll—typically between 1-5% per bet—to ensure you stay in the game long-term.
Avoid Chasing Losses. When you’re betting on high odds, it’s easy to get tempted to chase losses after a bad streak. Don’t fall into that trap. Sticking to your bankroll management strategy is essential for long-term success. We at MrBet247 always recommend staying disciplined and following a solid high odds betting strategy.
Identifying Value in High Odds Betting
Spotting the Undervalued Underdog is the main task. But even if you find it difficult, our experts are executing this job for you offering the best tips, picks and in this free daily underdog prediction page! The key to winning big with high odds bets lies in spotting value where others don’t. A good high odds tipster expert knows how to find bets where the odds are inflated relative to the actual chance of winning. Whether it’s an X prediction in a closely matched game or an underdog with hidden potential, finding value is what separates smart bettors from the rest.
Here are some Tips for Finding High Odds Betting Opportunities! Look for scenarios where the favorite is overhyped or the underdog has more of a chance than the odds suggest. This could be due to recent injuries, travel fatigue, or even a team’s historical performance against a particular opponent. Betting on high odds predictions for today requires a keen eye for these factors. And this is what our team of experts and high odds tipsters is doing on a daily basis. This way they can offer you the best high odds prediction and tips!
Developing a Betting Strategy for High Odds
Consistency is Key: Don’t just throw bets around hoping to strike gold. Develop a high odds betting strategy that you can stick to. Whether it’s focusing on a particular league, analyzing specific matchups, or betting on draws, find what works for you and refine it over time. Consistency is crucial to maximize success with high odds bets. And following this high odds prediction page!
The Role of Intuition and Gut Feeling in High Odds Betting: Sometimes, you just have a gut feeling about an outcome, and it’s okay to trust it—within reason. While data and analysis should always come first, intuition can play a part in high odds betting. The key is to balance gut feelings with solid research and never bet more than you can afford to lose.
The Importance of Discipline in High Odds Betting
Staying Focused is part of your role now. Discipline separates the winners from the losers in high odds betting. Stick to your strategy, and don’t let a losing streak shake your confidence. By staying focused and sticking to your research, you increase your chances of finding success in the long run. Always play the long game.
Learning from Past Experiences is essential. Analyze your wins and losses to see where you’re making smart decisions and where you might need to adjust. Monitoring your high odds bets helps you fine-tune your strategy over time. Learn from your mistakes and celebrate your wins, but don’t let emotions drive your decisions.
Take Your High Odds Betting to the Next Level
With the right approach, high odds betting can be incredibly rewarding. It’s all about finding value, managing your bankroll, and sticking to a strategy that works for you. At MrBet247, we pride ourselves on being the best high odds prediction site, offering expert tips and predictions with high odds to help you succeed. Whether you’re looking for today’s underdog picks or high odds betting tips for the future, we’ve got you covered. Now, it’s your turn to take the next step and become a successful high odds bettor!
FAQ on High odds tips and underdog prediction
Betting on underdogs can offer greater returns because the odds are higher. While favorites are more likely to win, underdog bets can be profitable if you find value where the odds underestimate the underdog’s chances.
Look for situations where the bookmaker has underestimated the underdog. Factors like recent team form, injuries, or weather conditions can affect the outcome. Research is key—find matches where the underdog has a realistic chance of performing better than the odds suggest.
To succeed with high odds bets, start by doing in-depth research on the teams or players involved. Look for patterns, head-to-head history, and external factors that could affect the outcome. Also, manage your bankroll carefully—place smaller bets on high odds to minimize losses while still capitalizing on big wins.
Yes, high odds betting can be very effective during live betting. In-play odds shift rapidly based on the game’s progress, and you can find opportunities to back an underdog when the odds are favorable. However, it’s important to stay focused and make quick decisions based on how the game unfolds.
High odds tips can be both free and paid. Here at MrBet247, we offer free tips in this high odds prediction page, alongside premium expert picks. Always make sure that your chosen tipster provides accurate analysis and has a proven track record of success.
At MrBet247, we pride ourselves on being one of the best sources for high odds tips and underdog predictions. We offer expert insights, backed by solid research, to help you make informed decisions and maximize your chances of success.