Betnacional Sponsors Sport Recife Running Event for Second Year, Strengthening Fan Engagement

Betnacional has once again secured the title sponsorship for the III Corrida do Sport, marking its second consecutive year supporting Sport Club do Recife beyond football. The event, scheduled for Sunday, July 19 in Recife, is expected to attract around 3,000 participants, blending elite and leisure runners in a community-driven initiative.

The race, organized under the rules of the Brazilian Athletics Confederation (CBAt), will kick off at 5:30 a.m., reflecting the club’s commitment to fostering deeper connections with its supporters through sports and cultural activities. This event is part of Betnacional’s broader strategy to engage fans beyond match days, aligning with the club’s vision of creating immersive experiences.

The sponsorship is part of a larger partnership between Betnacional and Sport Recife, which extends to various sports, entertainment, and cultural initiatives. “Beyond football, we want to get involved in projects that are related to sport, culture, and entertainment and that reach the supporters in different moments of their experience with the club,” said Jorge Peixoto, Head of Brand Experience at Flutter Brazil.

One of the standout activations under this partnership is Rádio Ilha Betnacional, a live broadcast initiative during matchdays at the Ilha do Retiro Stadium. This year, the project has been revamped to bring broadcasts closer to the fans, embodying the concept of “The Voice of the Stands.” The goal is to enhance the matchday experience by fostering a stronger bond between the club, its supporters, and the brand.

Betnacional, a subsidiary of the Flutter Group, has been approved to offer fixed-odds betting in Brazil since January 2025, under Ordinance No. 2,092/24 from the SPA/MF. The company positions itself as the “betting platform for Brazilians” and continues to invest in sports, entertainment, and cultural events nationwide. Beyond its partnership with Sport Recife, Betnacional also collaborates with Cruzeiro Esporte Clube, Athletic Club, and serves as the official sponsor for Globo’s Football 2026 transmission. Additionally, the company supports major sporting events like the Rio Open.

Committed to responsible gambling, Betnacional works with the Brazilian Institute for Responsible Gaming (IBJR) and is a member of the Brazilian Association of Advertisers (ABA) and the Interactive Advertising Bureau (IAB). The III Corrida do Sport is another step in Betnacional’s mission to deepen its presence in the community while promoting sports and fan engagement.