Betway Signs Real Madrid Legend Guti as Brand Ambassador Ahead of 2026 World Cup

Betway, part of Super Group, has announced the signing of football legend Guti as its newest brand ambassador for the Spanish market. The move underscores the operator’s aggressive strategy to bolster its football marketing ahead of the 2026 FIFA World Cup, following high-profile signings like Eden Hazard by Stake and José Mourinho by GR8_Tech.

Guti, whose real name is José María Gutiérrez Hernández, is celebrated as one of Real Madrid‘s most iconic academy products. He made his senior debut in 1995 and went on to make 542 appearances for the club, scoring 77 goals and winning 15 major trophies during his 15-year career. Internationally, he earned 13 caps for the Spanish national team between 1999 and 2005.

Post-retirement, Guti transitioned into coaching, managing teams like Real Madrid, Beşiktaş, and UD Almería, before becoming a prominent football pundit in Spanish media. His extensive experience and deep connection to Spanish football make him an ideal fit for Betway‘s Spanish market ambitions.

Guti expressed his enthusiasm for the partnership:

‘I’m excited to join Betway Spain as an ambassador. My time in elite football showed me that quality and commitment are inseparable; today, I’m proud to represent those values with a market leader and share this path with all of you.’

The signing comes as Super Group continues to fortify its sports trading capabilities ahead of the World Cup. The company recently reported $612 million in Q1 2026 revenue, with leadership changes including Kirsty Ross replacing Jason Kenny as Chief Operating Officer. Ignacio Alonso, Marketing Manager for Betway Spain, highlighted the significance of Guti’s addition:

‘Guti joins Betway as one of the greatest legends in Real Madrid‘s recent history. He represents loyalty to the colors, excellence, and the purest talent in world football, making him the perfect ambassador for Betway in Spain.’