BOYLE Sports Becomes Leeds United’s Official UK & Ireland Betting Partner for 2026/27 Season

Leeds United has announced a groundbreaking multi-year partnership with BOYLE Sports, appointing the betting and gaming operator as the club’s official UK and Ireland Betting Partner for the upcoming 2026/27 Premier League season.

The collaboration will unite BOYLE Sports with Leeds United and its passionate fanbase, delivering unforgettable experiences throughout the campaign. As part of the agreement, BOYLE Sports branding will be prominently displayed across Elland Road Stadium, including matchday LED advertising and permanent signage in the John Charles West Stand. Fans can also look forward to exclusive competitions, engaging content, and key activations designed to deepen their connection with the club.

BOYLE Sports, founded in 1982, is a family-owned international sports betting and gaming company with over 400 shops and 2,700 employees across Ireland, the UK, and Gibraltar. This partnership marks another significant milestone in the brand’s expanding football sponsorship portfolio, further solidifying its presence in the UK and Ireland.

Commenting on the collaboration, Liam McKee, Head of Sponsorship at BOYLE Sports, said: “Leeds United is a truly iconic club with a rich history and one of the most passionate fanbases in English football. We’re thrilled to partner with the club as its UK and Ireland Betting Partner, and we look forward to creating engaging and memorable experiences for supporters throughout the season.”

Phil Hardman, Partnerships Director at Leeds United, added: “We are excited to welcome BOYLE Sports as an Official Partner for the upcoming campaign, with the opportunity to work with them on a number of exciting fan activations. It will be great to see the partnership develop across the season, and we look forward to showcasing their brand as it features across Elland Road at all of our home games.”