DAZN and ADI Predictstreet Revolutionize Fan Engagement with FIFA World Cup 2026 Prediction Market Integration

15 April 2026 — DAZN, the world’s leading sports entertainment platform, has forged a landmark partnership with ADI Predictstreet, the dynamic prediction market platform and Official Prediction Market Partner of the FIFA World Cup 2026. This collaboration is set to redefine fan engagement by embedding real-time prediction markets directly into DAZN’s ecosystem of live sports, betting, and interactive content.

The integration will allow fans to participate in prediction markets seamlessly before, during, and after live events, offering real-time insights into market sentiment, probabilities, and collective intelligence. ADI Predictstreet’s platform, powered by ADI Chain’s blockchain infrastructure, leverages FIFA’s official historical data to provide educated predictions on match outcomes, tournament statistics, and standout players.

By embedding ADI Predictstreet into its platform, DAZN transforms passive viewers into active participants. Interactive prompts, real-time sentiment tracking, and dynamic prediction experiences will be woven into live streams, creating a more immersive and connected sports entertainment experience. This partnership extends beyond the FIFA World Cup 2026, rolling out across DAZN’s extensive portfolio of major leagues and events.

Shay Segev, CEO of DAZN Group, stated: “DAZN is redefining sports entertainment by making it more immersive, interactive, and connected for every fan. Partnering with ADI Predictstreet allows us to embed real-time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments. With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”

Dimitrios Psarrakis, CEO at Predictstreet, added: “This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants. This is not just an evolution of engagement; it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”

The underlying ADI Chain infrastructure ensures high-volume, real-time transactions with transparency, security, and scalability, supporting millions of users globally while maintaining a trusted digital framework. This collaboration is poised to set a new standard for interactive sports entertainment, blending data-driven insights with the excitement of live events.