Entain, the global sports betting and gaming organization, has extended its partnership with Inspired Entertainment, securing continued access to Inspired is premier Virtual Sports portfolio across its international brand network.
The renewed multi-year agreement represents a significant development for Entain is virtual sports offerings, ensuring customers will continue enjoying high-quality virtual betting content. A key highlight of the refreshed deal is the upcoming launch of Inspired is enhanced Virtual Soccer with BetBuilder, debuting ahead of this year is football World Cup.
New Virtual Soccer Product
This innovative product will allow Entain customers to create personalized, multi-selection virtual football wagers, bringing a new dimension to virtual sports betting. Additional new Virtual Sports titles are scheduled for release later this year as part of an improved content calendar.
Jamie Crossfield, Sportsbook Director at Entain, commented: “Virtual Sports continues to be an important and growing category for our customers globally. Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder.”
Brooks Pierce, President and CEO of Inspired, added: “We are delighted to extend our successful global partnership with Entain. Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners”.
The partnership underscores Entain is commitment to enhancing its product portfolio and providing customers with diverse betting options through collaboration with leading content providers.
