Everton & Stake Ink Multi-Year Sleeve Deal: What It Means for the Club’s Future Partnerships

Everton Football Club has announced a landmark partnership with Stake, solidifying the iGaming giant as the club’s new Official Sleeve Partner from the 2026/27 season. This multi-year agreement marks a significant evolution in their long-standing collaboration, shifting the Stake logo from the front of Everton’s jersey to the sleeve.

Over the past four seasons, Stake has served as Everton’s main partner, supporting the club during a transformative period in its history. As the men’s and women’s teams continue to thrive at Hill Dickinson Stadium and Goodison Park, this new agreement underscores the partnership’s growth and commitment to the club’s future.

As the Official Sleeve Partner, Stake will maintain a prominent presence across Everton’s matchday and digital platforms, including branding at Hill Dickinson Stadium, Goodison Park, and Finch Farm. The partnership has already delivered impactful fan experiences, such as giveaways, matchday activations, digital content, and support for initiatives like Her Game Too, which tackles sexism in football.

Stake, founded in 2017, has grown into the world’s largest online sportsbook and casino, with a global reach spanning millions of users. The company’s portfolio extends beyond sports betting, encompassing UFC, X Games, Street League Skateboarding, eSports, and cricket. Its roster of ambassadors includes stars like Alex Pereira, Max Holloway, Tracy Cortez, and former Premier League players Sergio Agüero, Patrice Evra, and Eden Hazard.

Andrew Middleton, Everton’s President of Business Operations, commented: ‘Stake has been a major supporter of Everton over the past four seasons, and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio. It also provides continuity with a partner that understands the club, our supporters, and the global reach of Everton Football Club. As we build commercial momentum, this agreement demonstrates the value partners see in Everton, our new stadium, and the direction of the club. We are pleased to see our relationship with Stake evolve and look forward to continuing to work together across the coming seasons.’

Akhil Sarin, Stake’s Chief Marketing Officer, added: ‘Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognized clubs. Stake is built around sport, entertainment, and culture, and our partnerships are deliberate, ambitious, and built on innovation. Over the past four years, Everton has provided Stake with a powerful platform to connect with audiences worldwide, and we look forward to building on this partnership as Official Sleeve Partner.’

The agreement will see both organizations focus on delivering engaging content, experiences, and activations for fans, building on the strong foundation established over the past four seasons.