EveryMatrix Powers FitzBet UK and Ireland Launch

Irish bookmaker Fitzwilliam Sports has partnered with EveryMatrix to launch FitzBet online in the UK and Ireland for the first time, utilizing a complete turnkey sports betting and casino solution.

FitzBet, the mass-market brand operated by prominent Irish racehorse owner Paul Byrne, has successfully transitioned from its traditional telebetting roots to a fully digital platform powered by EveryMatrix’s comprehensive technology stack.

Complete Turnkey Solution

EveryMatrix has delivered an end-to-end platform that includes its proprietary player account management system, integrated payment processing, bonusing tools, and affiliate management platform. The tier-1 provider is also supplying extensive operational support through its internally managed services team.

This full-service approach has enabled FitzBet to maintain its renowned in-house customer service standards while expanding its reach to online audiences across both jurisdictions. The private bookmaker, historically serving high-net-worth clients, can now connect with customers through a compliant and scalable digital framework.

Strategic Growth for EveryMatrix

The FitzBet launch represents another milestone in EveryMatrix’s UK market expansion, following several successful tier-1 brand rollouts in recent months. The company’s market position has been significantly strengthened by its acquisition of FSB Technology in 2024 and the subsequent launch of its proprietary horse racing product in 2025.

Leadership Comments

“It’s a privilege to support FitzBet as they launch online for the first time,” said Ebbe Groes, Group Co-CEO and Co-Founder of EveryMatrix. “They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”

“This is a significant step for us,” added Paul Byrne, Director at FitzBet. “Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”

The partnership demonstrates EveryMatrix’s continued success in powering established land-based and telebetting operators as they make the transition to digital channels.