Evoplay Triumphs with Uncrossable Rush Campaign at EGR B2B Awards 2026

Evoplay has secured a prestigious victory at the **EGR B2B Awards 2026**, taking home the **Marketing Campaign of the Year** for its innovative promotion of **Uncrossable Rush**. This accolade highlights the success of a campaign that seamlessly blended product development with strategic marketing, setting a new benchmark in the iGaming industry.

Uncrossable Rush, Evoplay‘s first instant game co-developed with SlotCatalog, transformed the popular CrossyRun mechanics into an engaging iGaming experience. The game features adjustable difficulty levels, multipliers, Cash Out functionality, and customizable Autoplay, creating a dynamic and interactive slot experience for players.

What sets this campaign apart is its foundation—strong marketing doesn’t just launch after a product is developed. It begins with a compelling product idea, deep player insights, and the creative ability to merge these elements into a narrative that resonates with audiences. Evoplay demonstrated this philosophy by building a campaign that maximized engagement around the game’s release, ensuring it stood out in a crowded market.

This award underscores Evoplay‘s commitment to innovation and player-centric design. By leveraging insights from SlotCatalog and integrating them with its own development expertise, Evoplay created a game that not only performs well but also captivates players from the first spin. The success of Uncrossable Rush serves as a testament to how strategic marketing, when rooted in a solid product foundation, can elevate a game’s impact in the competitive iGaming landscape.

The recognition at the EGR B2B Awards further solidifies Evoplay‘s reputation as a leader in game development and marketing excellence, inspiring other providers to focus on creating products that engage players while delivering memorable campaigns.