Fincore and Sportradar Unveil AI-Powered Personalization

Fincore, a leading modular gaming technology platform, has announced a groundbreaking integration with Sportradar, the global sports technology giant. This collaboration introduces AI-driven personalization into gaming operations, enabling operators to deliver real-time, data-backed insights directly within their existing systems.

The integration leverages Fincore’s TRI ecosystem, a modular framework designed to meet the evolving demands of modern gaming infrastructure. Operators can now deploy only the components they need, ensuring seamless compatibility with existing PAM, gaming, and bonus systems—without requiring a full system overhaul. The platform also adheres to strict audit and access-control standards, making it suitable for regulated markets worldwide.

At the heart of this partnership is Sportradar’s VAIX solution, an AI-powered suite that delivers personalized recommendations and predictive player insights across sports and casino verticals. VAIX operates in real time, tracking player behavior as it unfolds to enable context-driven rewards and engagement strategies during live play.

Within days of a user’s first interaction, VAIX generates high-accuracy predictions on lifetime value, churn risk, deposit behavior, and bonus optimization. This empowers operators to act swiftly with data-driven decisions at critical player journey moments.

By combining Sportradar’s predictive analytics with Fincore’s execution infrastructure, the integration bridges the gap between insights and action. Operators can now deliver hyper-personalized and automated recommendations without disrupting their existing platforms, unlocking greater engagement and efficiency in promotional strategies.

Mateja Popovic, CEO at Fincore, commented:

“The technology landscape in gaming is evolving, and operators are increasingly seeking to embed best-of-breed innovation directly into their core operations. Our partnership allows Sportradar customers to act on powerful AI-driven insights instantly, closing the gap between prediction and execution. By enabling personalized and automated recommendations without disrupting existing platforms, we are helping operators stand out in a competitive market.”

Andreas Hartmann, VP of Personalization at Sportradar, added:

“Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate predictions on player activity, lifetime value, churn risk, and deposit behavior in real time. With Fincore’s TRI platform supporting deep personalization, integration was a natural fit, allowing us to turn our industry-leading AI models into measurable commercial impact for operators across the user journey.”