Flows & Finnplay: No-Code Automation Revolution

In a rare move, Finnplay—the Finnish iGaming platform known for its proprietary Titan technology—has broken tradition by integrating a third-party solution: Flows, a no-code automation tool designed to transform back-end operations.

The decision speaks volumes. While Finnplay typically relies on in-house development, Flows’ ability to streamline workflows, prevent fraud, and enhance player retention without additional coding resources made it an undeniable asset. For operators, this integration could be a game-changer in efficiency and scalability.

What is Flows?

Flows is a real-time automation and data orchestration platform that eliminates manual bottlenecks in iGaming operations. Its drag-and-drop interface allows operators to:

• Automate player retention campaigns (e.g., triggered bonuses for at-risk users)
• Flag fraud and bonus abuse instantly via customizable rules
• Resolve payment failures with automated alerts and recovery workflows
• Build custom processes (CRM, risk management, compliance) in minutes

Unlike legacy systems requiring developer input, Flows empowers marketing, ops, and compliance teams to create and adjust workflows independently—slashing time-to-market from months to days.

Why Finnplay ’s Endorsement Matters

Finnplay’s Titan platform is already a compliance-hardened solution trusted by operators in regulated markets like the UK and Malta. By embedding Flows, they’re addressing a critical industry pain point: the trade-off between agility and stability.

“Most iGaming platforms force operators to choose between speed and security,” explains a Finnplay spokesperson. “Flows bridges that gap. Operators can now deploy real-time fraud detection or dynamic loyalty rewards without waiting for dev teams—while still leveraging Titan’s regulatory safeguards.”

Proven Use Cases

Early adopters report:

• 30% faster payment reconciliations via automated transaction monitoring
• 20% reduction in bonus abuse through AI-driven pattern detection
• 15% boost in player retention with behavior-triggered campaigns

One Malta-based operator credits Flows for cutting manual KYC checks by 40%, freeing staff to focus on high-value tasks.

The Bottom Line

For operators drowning in manual processes or delayed feature rollouts, the Finnplay-Flows integration offers a lifeline. It’s not just about efficiency—it’s about gaining a competitive edge in player engagement and fraud prevention without costly development cycles.

With Flows now live on the Titan platform, Finnplay is betting big on democratizing automation for iGaming. The question is: Will rivals follow suit?