South African betting giant Hollywoodbets has expanded its longstanding partnership with SIS (Sports Information Services) to launch two new 49’s draws, significantly enhancing its live numbers betting portfolio across African markets.
The agreement introduces Brunchtime and Drivetime draws to Hollywoodbets’ platform, giving players additional daily opportunities to engage with SIS’s popular fixed-odds lottery-style product. Draws occur at 11:49 AM and 4:49 PM UK time (12:49 PM and 5:49 PM South African time), broadcast live from SIS studios.
This expansion builds upon the successful launch of SIS’s 39’s and Fast 15’s draws with Hollywoodbets last year. These products have consistently driven player engagement and improved margins for the multi-content provider, which specializes in 24/7 live betting services.
Fast 15’s offers rapid-fire draws with competitive odds for high-churn betting activity, while 39’s provides regular three-minute draws designed to maintain engagement during quieter betting periods. The new 49’s draws complement this portfolio with established brand recognition among lottery betting enthusiasts.
“Our latest collaboration with Hollywoodbets will play a crucial role in continuing to raise the Brunchtime and Drivetime draws profile across Africa, and in turn, strengthening our leading live numbers position across the continent,” said Joe Andrews, Head of Sales – Africa at SIS.
Hollywoodbets maintains a dominant position in South Africa’s regulated betting market and has expanded operations across multiple African jurisdictions. The operator’s commitment to offering diverse live betting content aligns with SIS’s strategy of delivering comprehensive numbers-based products.
The partnership demonstrates the growing demand for live draw products in emerging markets, where fixed-odds lottery betting represents a significant revenue stream. SIS continues to invest in studio production capabilities to support this expanding product category across Africa and beyond.
