Hub88 Partners with Whoah Labs to Boost Casino Content for Sports & Poker Players

Hub88 has announced a global content distribution agreement with Whoah Labs, granting its operator network access to a curated portfolio of casino games designed to bridge the gap between sports betting and poker players with online casino offerings. Founded earlier this year, Whoah Labs has quickly gained traction with its innovative approach to casino content, focusing on titles that encourage cross-vertical engagement.

The studio’s initial lineup includes eight games, such as Joker Streak, Crash Football, Crash Joker, and Plinko Poker, which blend crash, instant-win, and arcade mechanics. Whoah Labs reports that these titles have already delivered strong results in improving casino conversion rates, cross-vertical retention, and average player session value.

Under the agreement, Hub88’s operators can integrate Whoah Labs’ games through a single connection, simplifying deployment and expanding their casino offerings. This partnership aligns with Hub88’s strategy to enhance its aggregation platform with differentiated content that helps operators diversify player engagement and unlock new revenue streams.

Whoah Labs has specifically designed its games to create a seamless transition for sports bettors and poker players into online casino products. By incorporating familiar gameplay concepts and intuitive mechanics, the studio aims to strengthen cross-vertical acquisition while increasing long-term player value.

Ollie Castleman, Managing Director at Hub88, highlighted the strategic importance of this partnership: “Whoah Labs has quickly established itself with a distinctive content strategy that addresses a key opportunity for operators. Many sports bettors and poker players remain focused on a single product vertical, and Whoah Labs’ portfolio provides partners with new ways to attract these audiences to casino while improving player lifetime value.”

For Whoah Labs, the agreement with Hub88 represents a significant milestone. Alex Martin, Chief Revenue and Product Officer at Whoah Labs, stated that the partnership gives the studio access to one of the industry’s most extensive operator networks. “Launching on Hub88 will help introduce our games to more brands worldwide, and we’re confident that the content will resonate with the platform’s operator partners.”

This collaboration marks another step in Hub88’s ongoing efforts to expand its aggregation platform with innovative content providers. By offering operators access to products designed to support player acquisition, engagement, and retention across multiple gaming verticals, Hub88 continues to solidify its position as a leader in the iGaming aggregation space.