Hull City announced Sportsbet as a new principal partner, back-of-shorts sponsor and their official Turkish betting partner. The Championship club have agreed a two-year deal with the leading sportsbook operator and online sports betting platform for their branding to appear on the first-team shorts of home, away and third Hull City FC kits.
Established in 2016 as part of the Yolo Group, Sportsbet are an established digital innovator with sportsbook, casino and virtual sport offerings with a commitment to enjoyable and responsible gambling.
Brett Carroll, Head of Commercial, said: “This is a significant partnership with a reputable brand that again illustrates the increasing profile of Hull City in Türkiye and overseas.
“Working across football, the group take their responsibility to educate communities and highlight the importance of safe betting incredibly seriously, and I have no doubt this work will be evident in Hull throughout the partnership.
“Sportsbet.io’s growing player numbers in Türkiye make this the perfect match and we are looking forward to working with them, to the benefit of both parties, over the next two seasons.”
Alexander Haig, Director of Sportsbet.io, is excited to join forces with the Hull City family, seeing this partnership as an exceptional opportunity. He said: “As a digital pioneer, Sportsbet.io shares Hull City’s passion for exploring innovative ways to engage with supporters and sports fans alike in Türkiye.”
