Imagine Live Expands Balkans Presence with MaxBet Partnership for Live Casino Action

Imagine Live, the innovative live casino provider, has announced a strategic partnership with MaxBet, a leading sports betting and gaming operator in the Balkans. This collaboration will bring Imagine Live’s high-quality live dealer games and game shows to MaxBet’s extensive player base, starting with Montenegro and expanding into Serbia and Bosnia & Herzegovina.

The deal marks a significant expansion for Imagine Live, which operates over 200 live dealer tables and holds licenses from regulators including the UKGC, MGA, ONJN, and HGC. With MaxBet serving around 95,000 monthly players and being majority-owned by Flutter Entertainment since 2023, this partnership strengthens both brands’ positions in the region.

Nadiya Attard, Chief Commercial Officer at Imagine Live, highlighted the significance of the collaboration:

“Going live with MaxBet reflects the strength of our content and our focus on partnering with established operators across regulated markets. MaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia & Herzegovina gives us a strong platform in a region we know well.”

Tornike Tordia, Head of Gaming at MaxBet, added:

“Bringing Imagine Live’s live casino content to our players reflects our commitment to offering a varied, high-quality gaming experience. Their live dealer games and game shows add real depth to our offering, and we look forward to rolling them out across our markets as the partnership grows.”

This partnership underscores the growing demand for live casino content in the Balkans, where regulated online gaming continues to thrive. Players across Montenegro, Serbia, and Bosnia & Herzegovina will soon have access to Imagine Live’s immersive live dealer experience, streamed from studios in Armenia, Romania, and Spain.