Kaizen Gaming Sweeps SBC Awards Europe 2026 with Three Operator Wins

Kaizen Gaming has made a powerful statement in the European iGaming industry by securing three prestigious awards at the SBC Awards Europe 2026. Held during the SBC Summit Malta on April 30, the company’s Betano brand was honored as Sportsbook Operator of the Year, Casino Operator of the Year, and for Operator Innovation in Gaming, cementing its position as a leader in the region.

These accolades reflect Betano‘s ongoing commitment to delivering exceptional customer experiences through continuous innovation. Christos Tzalavras, Chief Product Officer at Kaizen Gaming, commented on the achievement: ‘Customer experience has been the foundation for Betano‘s international success over the years. We concentrate our efforts in optimizing it and bringing in new innovations that advance our capabilities, differentiate us from the competition, and make the Betano experience unique for our users. These awards represent that exact philosophy. Managing to stand out among fierce competition within the European iGaming landscape is a great honor. We would like to thank the awards’ judges for the recognition and our people for making it possible. We are more driven than ever, and are working to ensure that we provide a top-tier experience for everyone who entrusts us with their entertainment, across every market where we operate.’

This success comes on the heels of Kaizen Gaming‘s acquisition of GameplAI, a UK-based AI-driven sports trading and analytics provider. The company plans to integrate GameplAI‘s advanced features into Betano‘s existing capabilities, enhancing its offerings in sports trading, player markets, and performance analytics.

Betano has also strengthened its presence in European sports through strategic sponsorships, including major deals with the UEFA Europa League, UEFA Conference League, and top football clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, AC Sparta Praha, FCSB, and Brøndby IF. These partnerships have further solidified Betano‘s reputation as a trusted and innovative operator in the European market.

The triple victory at the SBC Awards Europe 2026 underscores Kaizen Gaming‘s dedication to excellence and innovation. As the company continues to expand its technological and sponsorship portfolio, it is well-positioned to maintain its leadership in the competitive iGaming landscape.