Kambi Group has signed a multi-year partnership with ComeOn Group to supply its Odds Feed+ product. This deal marks another step in the growing trend of operators adopting modular sportsbook technology.
ComeOn Group, based in Malta, will integrate Kambi’s Odds Feed+ into its proprietary sportsbook platform. The integration gives ComeOn access to Kambi’s full catalogue of pre-traded odds across both traditional sports and esports. This includes specialized esports pricing through Abios, Kambi’s dedicated esports unit.
The partnership strengthens ComeOn’s sportsbook infrastructure as the company expands across regulated markets. ComeOn currently operates in Denmark, Sweden, Ontario, and the Netherlands.
Juergen Reutter, CEO of ComeOn Group, highlighted the benefits of the partnership. He stated that integrating Kambi’s data capabilities enhances their multi-feed sportsbook platform. The esports coverage from Abios was specifically noted as a key advantage.
The deal follows similar agreements in the industry. Romanian platform Super Technologies secured a comparable Odds Feed+ deal with Kambi in November 2025. Odds Feed+ allows operators to customize odds packages while keeping control of their front-end platforms and customer experience.
Kambi has been active in early 2026. The company recently signed with SuomiVeto ahead of Finland’s regulated market opening. It also took over FDJ’s sportsbook partnership with Ontario Lottery and Gaming Corporation and delivered Mexico’s Pickwin its turnkey solution.
Werner Becher, CEO of Kambi Group, welcomed ComeOn as the latest Odds Feed+ partner. He emphasized that the partnership reflects the confidence operators place in Kambi’s odds service.
