Novibet Becomes Main Sponsor of AEK Larnaca in Landmark 3-Year Partnership Deal

Novibet has officially become the main sponsor of AEK Larnaca FC LTD in a three-year strategic partnership agreement covering the period from 2026 to 2029. This collaboration marks a significant milestone for both organizations, reflecting their shared vision for growth, professionalism, and fan engagement.

The partnership aligns with Novibet‘s long-term strategy to invest in sports through high-profile affiliations with organizations known for their professionalism, consistency, and dynamic development. For AEK Larnaca, this deal represents a crucial step in reinforcing its position as one of Cyprus’ most successful and organized football clubs, with a consistent presence in European competitions.

AEK Larnaca has established itself as a powerhouse in Cypriot football, known for its competitive spirit, commercial strength, and strategic vision. The club’s continuous investment in development has solidified its reputation both on and off the pitch, making it an ideal partner for Novibet.

Under the terms of the agreement, Novibet will gain prominent visibility across all key touchpoints of the club, including matchday appearances, pitch branding, television broadcasts, digital media, and commercial activations. Both parties will also collaborate on joint initiatives designed to deepen the connection between the team and its passionate fanbase, creating memorable experiences and added value for supporters.

“Today is a particularly important day for AEK Larnaca, as we announce a new strategic partnership with Novibet, which will be the Main Sponsor of our team for the next three years,” said Andros Karapatakis, President of AEK Larnaca. “I want to express my particular satisfaction with this agreement. From the first moment of our discussions, we found that we share common values, a common vision, and the will to build a partnership with perspective and duration. The choice of Novibet was based not only on its dynamic presence but mainly on our shared perception of professionalism, reliability, and continuous development. I am confident that this partnership will contribute substantially to the further development of AEK.”

“I warmly welcome Novibet to the AEK Larnaca family and thank its management and executives for the trust they have shown in our club,” Karapatakis continued. “I hope that today’s agreement will be the beginning of a long-term and successful cooperation. Finally, I would like to address the AEK community. The greatest strength of our club has been and will remain its community. I am confident that they will embrace this new partnership, just as they have always supported every effort that strengthens our team.”

George Bozas, Marketing Director Europe at Novibet, expressed enthusiasm about the partnership: “The partnership with AEK Larnaca is a particularly important moment for Novibet and is part of our long-term strategy to invest in sports through partnerships with organizations that share the same values and ambitions. AEK is a club with a strong identity, clear orientation, and deep connection with its fans and society. We are particularly proud to be at its side as the Main Sponsor and look forward to a partnership that will create substantial value for fans both on and off the field.”

This strategic alliance underscores the growing trend of iGaming operators investing in sports sponsorships to enhance brand visibility and engage with global audiences. For AEK Larnaca fans, this partnership promises increased exposure and exciting new initiatives designed to strengthen the bond between the club and its supporters.