Playson Expands UK Reach with Bally’s Intralot

2 April 2026 – Playson, a leading digital entertainment supplier, has taken a significant step forward in the UK market by partnering with Bally’s Intralot, a global powerhouse in iGaming and lottery operations. This collaboration brings Playson’s top-performing games to six major UK-facing brands under Bally’s Intralot: Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet, and Double Bubble Bingo. With this rollout, millions of active players across the UK now have access to Playson’s portfolio.

The integration was executed seamlessly through Relax Gaming’s aggregation platform, ensuring a smooth deployment of several of Playson’s most popular titles. Among the standout games now available are 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win. These titles are celebrated for their engaging gameplay, polished visuals, and consistent performance in regulated markets.

This strategic move underscores Playson’s commitment to expanding its footprint in the UK, one of the world’s most mature and tightly regulated gaming markets. The partnership not only strengthens Playson’s position but also opens avenues for future growth. Both companies are already exploring opportunities to extend their collaboration into other regulated regions, including Spain, Greece, and Ontario.

Conor Jenner, Senior Sales Manager at Playson, commented on the achievement: “Launching across all six of Bally’s Intralot’s UK brands is a significant milestone for Playson and highlights the strength and consistency of our portfolio. The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience. We are confident our games will resonate strongly with players and look forward to expanding this successful collaboration into new markets.”

Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot, added: “Playson has built a strong reputation for delivering high-quality, engaging content that performs consistently across regulated markets. Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles. We are pleased to partner with Playson and look forward to growing this relationship across multiple markets.”