Super Technologies is making waves in the Romanian gambling market. The company announced it will acquire Maxbet Online and Maxbet Malta. This deal positions them as the definitive market leader in Romania.
The acquisition comes after a transformative 2025 for Super Technologies. They secured €1.3 billion in financing from Blackstone. This backing gives them significant firepower for expansion.
Maxbet Online launched in 2015 as an online sportsbook. They focused specifically on the Romanian market. Over the years, they built a strong presence in the region. This deal strengthens Super’s position in Central and Eastern Europe. Competition is heating up in this region. Flutter operates through Serbian Maxbet. Entain runs SuperSport in Croatia. Therefore, consolidation makes strategic sense.
However, the transaction still needs approval. Romania’s Competition Council must review the deal. Regulatory clearance is pending.
Adam Lamentowicz serves as CCO for Central and Eastern Europe at Super. He shared his thoughts on the acquisition. “The acquisition of Maxbet aligns with our consolidation strategy in the CEE region,” he stated. “We see tremendous growth potential in these markets.”
Meanwhile, Manuel Bauer leads Maxbet Online as CEO. He offered his perspective on the deal. “Romania is one of the most competitive gaming markets in Europe,” Bauer said. “Joining forces with Super Technologies creates new opportunities.”
In addition to market leadership, this deal brings operational synergies. Both companies can share technology and expertise. Players can expect improved services and offerings.
The Romanian gambling sector continues to evolve. New regulations and market dynamics shape the landscape. Companies must adapt quickly to stay competitive.
