RubyPlay Expands Mexican Reach with Codere

RubyPlay has expanded its Mexican market presence through a new partnership with Codere Online, a leading digital sports betting and casino operator listed on Nasdaq. The agreement strengthens RubyPlay’s position in Latin America’s second-largest market.

Under the partnership, Codere Online has integrated a broad selection of RubyPlay titles. Players now have access to popular games including J Mania Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever Deluxe SE.

The collaboration extends beyond RubyPlay’s core portfolio. Content from Koala Games, one of the fast-growing studios within RubyPlay’s ecosystem, is also included. Titles such as Voltage Blitz Rapid and Voltage Blitz Vortex are now available to Codere players.

Codere Online will gain access to additional content from RubyPlay’s wider studio network as new titles are released. This multi-layered ecosystem approach enables faster delivery cycles and improved responsiveness to player preferences.

Mexico represents the second-largest market in Latin America, making it a critical region for expansion. As a Nasdaq-listed operator, Codere Online has established strong positions across Spanish-speaking markets.

Dima Reiderman, CCO at RubyPlay, emphasized the partnership’s significance. “Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region,” he stated.

Sarit Adania, Head of Casino Product at Codere Online, welcomed the integration. She noted that RubyPlay’s content ecosystem would significantly enhance their Mexican online casino offering.