SBC Summit AI Academy 2026: Hands-On Training on AI Agents, Deepfake Threats & Human-AI Collaboration

The SBC Summit is set to host its groundbreaking AI Academy on 29 September 2026, offering delegates an immersive experience that moves beyond AI theory and into practical, hands-on applications. As part of the Education+ program, this initiative brings together technology experts, cybersecurity professionals, and AI leaders to help attendees understand AI’s business value, recognize its risks, and leave equipped with a functional AI assistant for their own organizations.

The academy will feature a dynamic lineup of activities, including live demonstrations, interactive workshops, case studies, and ask-me-anything sessions. Topics will range from enhancing data analysis to defending against AI-driven fraud, ensuring delegates gain actionable insights.

Spearheading the event, Rasmus Sojmark, Founder and CEO of SBC, emphasized the importance of understanding AI’s strengths and limitations. “The biggest mistake businesses can make with AI is treating it like a shortcut,” he said. “The organizations getting the most from it are the ones that understand its strengths, recognize its limitations, and know where human expertise still matters. That’s the thinking behind this academy. Rather than simply talking about AI’s potential, we’re giving delegates the opportunity to test it, question it, experiment with it, and leave with skills they can immediately put into practice.”

The day kicks off with a live demonstration titled ‘Data and AI: Limits and Lessons’, led by Behshad Behzadi, Chief Technology Officer at Sportradar. Behzadi will explore how AI is transforming player behavior analysis and sports data enrichment, while addressing its current limitations.

Attendees will then dive into the future of AI agents during the session ‘When Agents Speak for You & The Future of Interaction’. Javier Troncoso, CEO & Co-Founder of Insightplay.ai, and Jeffrey Haas, Managing Director of ID8 Global Gaming Business Accelerator, will showcase voice agents and discuss their evolution from digital assistants to autonomous representatives, exploring their potential impact on customer interaction and decision-making.

The academy will also cover the intersection of AI with physical technology in the session ‘AI Wearables, Robotics & Human Augmentation’. John Caldwell, Co-Founder of i3Soft, will demonstrate how smart glasses, neurotechnology, exoskeletons, and biometric wearables are reshaping consumer interactions with digital entertainment and AI-powered products.

A critical focus will be on trust and security during the case study ‘Trust Test: Deepfakes, AI Fraud and the New Era of Impersonation’. Industry leaders including Shelley Langan-Newton (Co-Founder & CEO, SQR), Lluis Mora (Chief Security Officer, Entain), Donald Tabone (Chief Information Security Officer, Betsson), and Roberta Nicholls (Head of Chapter, AI Collective) will discuss how AI-generated identities, voice cloning, and deepfakes are being exploited and how businesses can protect themselves.

Delegates will conclude the day with the interactive workshop ‘Build Your Own AI Assistant’, led by Mayank Pachauri, Founder & CEO of FalconDive. This hands-on session will guide attendees through creating a tailored AI assistant for marketing, CRM, or analytics, ensuring they leave with a tool ready for immediate implementation.

The AI Academy is available exclusively with an Education+ Pass, priced at €249 as an add-on to all SBC Summit and Affiliate Leaders Summit ticket types. The full SBC Summit event will take place from 29 September to 1 October 2026 at the Feira Internacional de Lisboa & MEO Arena, welcoming over 40,000 industry professionals.