Soft2Bet Adds New Leaders to Drive B2B Growth

Soft2Bet is bringing fresh talent to its leadership team. The company wants to grow its B2B business even more in 2026.

Founder Uri Poliavich announced several key hires. Andrew Cochrane joined as Chief Commercial Officer. Samuele Traversin now leads Business Strategy as EVP. Chris Anwyl serves as VP of Commercial. Harrison Barrett works as VP of Business Development.

“They bring excellence to our operations,” Poliavich said. He expects the new team to attract more B2B clients. The company plans to announce new partnerships soon.

Soft2Bet also promotes its MEGA gamification engine. The company follows AI trends closely. New tech innovations should arrive this year.

The leadership changes follow a record-breaking 2025. Revenue jumped 85% compared to 2024. EBITDA more than doubled with 103% growth.

Sportsbook performance surged dramatically. GGR rose 173% on the back of 150% higher turnover. Casino games performed even better. Regular casino GGR grew 190%. Live casino GGR exploded 307% higher.

Soft2Bet launched ten new brands last year. The company expanded into multiple markets. Romania received Don.Ro, Swiper, and Topbet. Greece welcomed ELABET. Ontario got ToonieBet and Swiper. Mexico saw CampoBet go live.

In addition, Soft2Bet signed Diego Simeone as brand ambassador. The Atletico Madrid manager represents Betinia and CampoBet. “We like his passion,” Poliavich explained. Simeone always overachieves. He stays focused on targets. He competes against big opponents without fear. Therefore, he fits Soft2Bet culture perfectly.

The company expects even stronger B2B growth this year. New partners and innovations should drive further success.