Symplify and Promofy Team Up to Revolutionize Gamified Player Journeys in iGaming

Symplify has announced a strategic partnership with Promofy, the AI-powered gamification platform, to embed gamified experiences directly into automated customer journeys. This integration eliminates the need for operators to juggle multiple systems, streamlining the process for CRM teams.

The collaboration allows Symplify to manage orchestration, segmentation, and targeting, ensuring players receive tailored gamified experiences at optimal moments—such as after a first deposit, during periods of inactivity, or when reaching VIP milestones. Promofy, recognized as the Best Startup at ICE 2026, provides the gamification tools, including games, challenges, and AI-driven rewards.

A key advantage of this partnership is the seamless integration of player data. Since Symplify already houses the data required for customer journeys, operators won’t need to export or recreate information for gamification campaigns. When predefined triggers are met, the relevant Promofy experience activates automatically, reducing manual setup.

“Gamification often sits in its own corner, running as a separate campaign with its own data and its own setup. Bringing Promofy inside our journeys closes that gap. CRM teams can reward a player at the moment that matters, using behavior we are already tracking, and they can do it without writing a line of code,” said Christoffer Feldt-Sørensen, Symplify’s Chief Sales Officer.

“Working with Symplify means our games and challenges reach players at the point when they are most likely to respond. Our engine allows targeting to be driven by live player behavior rather than a list pulled together the week before,” added Irakli Davarashvili, Founder & CEO of Promofy.

This integration marks a significant step toward making gamification an integral part of CRM strategies, enhancing player engagement and loyalty in the iGaming industry.