WST has today announced Unibet as the new lead partner for snooker’s British Open, which is set to take place in Cheltenham this September. The Unibet British Open, running from Monday 23rd September to Sunday 29th September at the illustrious Centaur Arena at Cheltenham Racecourse, will showcase a spectacular lineup of snooker’s greatest legends.
Fans can expect to see performances from icons such as Ronnie O’Sullivan, Judd Trump, world number one Mark Allen, World Champion Kyren Wilson, defending champion Mark Williams – and many more.
This historic world-ranking event, first held in 1985, is a must-watch, being televised by ITV and an array of global broadcasters, reaching a worldwide audience.
Adding to the excitement, the tournament is renowned for its thrilling FA Cup-style random draw for all rounds, promising potential high-stakes clashes between the sport’s titans right from round one.
Kicking off with 128 players, most opening round matches will take place at the Unibet British Open qualifiers from Wednesday 31st July to Saturday 3rd August in Leicester. Winners will advance to the final stages in Cheltenham, where they will be joined by the top 16 seeds, whose matches are held over.
Peter Wright, WST’s Chief Commercial Officer, said: “We are thrilled to work with Unibet for the first time as we know they share our passion for sport. They are an innovative brand, always looking to help fans enjoy sport in a safe and responsible way. The British Open is an outstanding event on our calendar and the line-up is incredibly strong. It will be an exciting week in Cheltenham, and we look forward to working alongside Unibet.”
Sam Mead, Unibet’s General Manager, said: “We are proud to be the lead partner for snooker’s British Open and cannot wait to be part of this thrilling event in Cheltenham. This tournament, with its rich history and stellar lineup, is the perfect platform for us to showcase our commitment to the sport. The world’s best players will be in attendance with the matches broadcast on ITV and internationally, ensuring a well-watched and exciting Unibet British Open.”
Tickets for the Unibet British Open are on sale now, with sessions expected to sell out quickly with the stellar lineup announced – for details, click here.
