Betano Extends FC Porto Partnership Until 2029, Expanding to Women’s Team

30th July 2026 – Betano, the premium online sports betting and gaming brand under Kaizen Gaming, has extended its partnership with FC Porto for an additional three seasons, securing its status as the club’s main sponsor through the end of the 2028/29 campaign. This renewal marks a continuation of the successful collaboration that began in 2021, built on shared values of excellence and a shared passion for sports.

Under the renewed agreement, Betano will maintain its prominent placement on the front of FC Porto’s official match and training shirts for both the First Team and B Team. The partnership has been further expanded to include the club’s Women’s Team, which will compete in the top tier of Portuguese women’s football for the first time this season. Betano’s branding will now also appear on the sleeve of the Women’s Team shirts, enhancing the brand’s visibility across all of FC Porto’s football operations.

José Pedro Pereira da Costa, Executive Board Member and CFO of FC Porto, expressed his satisfaction with the partnership. “FC Porto is stronger when its partners are stronger too. It is through this mutually beneficial relationship, one that we have built on trust and commitment, that both our Club and our partners thrive. Betano has been a key partner through many important moments, and we are therefore delighted to extend our partnership until 2029. Far beyond its presence on the front of our shirt, Betano has played a decisive role in several Club projects, particularly Inzone, which is a source of great pride for us. And, of course, there are the many initiatives we have developed together, which are an integral part of the Club’s vitality and which we are certain will continue to grow over the coming years,” he said.

Commenting on the renewal, Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, shared his enthusiasm for the continued collaboration. “FC Porto has been an exceptional partner over the past five years, a period in which the club has won an impressive total of eight domestic titles, and we are delighted to extend this successful relationship until 2029. This renewal reflects the strong trust we have built together and our shared commitment to excellence, innovation, and delivering memorable experiences for fans. We are especially proud to expand our partnership to include FC Porto’s Women’s Team, supporting another important milestone in the club’s journey. We look forward to continuing to grow together, both on and off the pitch, while creating a positive and lasting impact for the FC Porto community,” he added.

The extended partnership will see Betano and FC Porto continue to focus on fan-centric activations, deepen the brand’s integration within the club’s community, and expand their social responsibility initiatives. These efforts aim to create meaningful engagement and impact beyond the football pitch, reinforcing the bond between the brand and the club’s supporters.