Genius Sports has expanded its official data partnership with Svensk Elitfotboll (SEF), Sweden’s top football governing body, to include official low-latency video streaming for its BetVision platform.
Through its exclusive agreement with European Leagues, Genius already holds rights to capture and distribute official data from Sweden’s Allsvenskan and Superettan divisions to licensed sportsbooks worldwide. The expanded agreement now grants access to low-latency video content.
The video feed will power Genius’ BetVision product, which integrates live match streams with in-play betting markets, AI-driven player statistics, and interactive bet slips within a single interface. The platform aims to boost engagement by increasing average stake sizes and player retention.
BetVision already features content from Serie A, Ligue 1, Brasileiro Serie A, Eredivisie, Süper Lig, and UEFA Champions League qualifiers.
“Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth,” said Henrik Berggren, General Secretary of SEF.
