Alberta iGaming Launch: 46 Operators Registered as July 13 Deadline Nears

Alberta’s regulated iGaming market is on track for its July 13 launch, with 46 operators now registered and paid up with Alberta Gaming, Liquor & Cannabis (AGLC). While initial excitement saw as many as 70 companies express interest, the final count reflects those who have completed the registration process. However, operators must still finalize operating agreements with the new Alberta iGaming Corporation (AiGC) before going live.

Despite a slight drop from the previous count of 47 operators, officials report that interest has exceeded expectations. The latest registration list shows 50 gaming brands in total, with some operators like Caesars and Penn Entertainment registering multiple brands under their umbrella. Notably, Grizzly’s Quest, a brand under Cadtree Limited, has been removed from the list, though Cadtree still maintains four other brands in Alberta: Jackpot City, Royal Vegas, Ruby Fortune, and Spin Casino.

Dale Nally, Alberta’s Minister of Service Alberta and Red Tape Reduction, previously stated at the SBC Summit Canada in Toronto that operators have been collaborating positively with AGLC and AiGC. “I’ve had nothing but positive reports from the operators—I’m not saying there have been roadblocks, there have been—but what I’m hearing is that the AiGC and AGLC are working with the industry, consulting, and available to work with everyone,” Nally said. He added that the number of operators surpassing expectations is a testament to Alberta’s growing appeal in the iGaming space.

However, Nally emphasized that revenue is not the primary measure of success for Alberta’s market. “Revenue is not even our measure of success. Our measure of success is going to be the feedback: Did they have a fun experience? Was it a safer experience? Was it a responsible experience?” he explained. This focus on player experience, safety, and responsible gambling aligns with Alberta’s commitment to creating a well-regulated and consumer-friendly market.

The AiGC will manage the commercial framework, collect gaming revenues from operators, and distribute Alberta’s share of revenues to the province. As the launch date approaches, operators are finalizing their agreements, ensuring a smooth transition into the regulated market.